Updated: Nov 11
Sales funnels have become a key tool to increase a company's revenue, but what exactly are they and how can we start implementing them?
Sales funnels are all the processes that a person must go through to become a loyal customer of our business. It is a strategy that allows cold prospects to become fully loyal customers with the services and products of the company.
Sales funnels are used to make leads move through the different stages of the sales process. As a result, we will have the company's dream customers at the end of each funnel.
While all businesses are designed to convert leads into potential customers, most do not have structured sales funnels to maximize their profits. When we don't invest the time and resources necessary to create and design a good sales funnel, we could be losing potential leads and potential dream customers along the way by not managing the customer journey.
Although we will always lose customers, (as in any other business) the percentage will decrease when our sales funnels are well structured, working to eliminate any type of gap between the acquisition of leads and the moment of purchase.
Why are Sales Funnels important?
The sales funnel will show all the friction our leads have to become real customers.
By visualizing these errors, we will be able to execute strategies for optimizing each of the processes that make up the funnel.
Additionally, a good sales funnel will allow us to understand our customers' behaviors at each stage and what they expect from the company. This data will allow us to invest in the right marketing and sales activities, transmitting the right message, in the right channel, with the right call to action.
How to create a sales funnel?
Sales funnels are made for the same objective, but their construction depends on our business type.
They are usually built in 4 stages: Awareness, Interest, Decision, and Action.
Although Awareness is the first stage of a funnel, we know that there are previous steps that must be done before starting to build your sales funnel, and here we tell you about them:
1. Establish general objectives: this will allow you to build your sales funnel based on them.
2. Create your Dream Customer: A dream customer is a person who will value the company's offer the most. To build it, we can answer the following questions: Who are they? What is their age range? Where do they live? What are their interests and lifestyle? What is the total amount you want them to invest in your company?
3. Place: Once we have built our dream customers, we must find out where they congregate, to establish awareness strategies in the appropriate channels.
4. Building the Value Ladder. The value ladder is a business model where the existing offers of a business are positioned in an ascending way. Starting from the most basic (or easy) to the most complete (or complex). Our dream customer will be that person who is willing to go through all the stages of the sales funnel and acquire the highest offer in our value ladder.
With the above steps, we will achieve standards that will allow us to create and build a sales funnel that will increase conversion rates achieving positive returns on investment.
C.R.Optimum has created plans to allow you to create multiple sales funnels with positive returns!
We focus on customized strategies because we know that every business is different. With our Brand assessment, you and our professionals will be able to know the current state of your company and build from there an action plan that will allow you to increase your revenues.
If you want to know more, contact us at email@example.com!