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THE MORE COMPLICATED THE PATH TO OUR BRAND IS, THE MORE LIKELY IT IS THAT OUR POTENTIAL CUSTOMER WILL GIVE UP ON IT.

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One of the most important tools today to improve the customer experience and thus increase the company's revenue is to understand how our customers travel from start to finish.

Let's imagine a trip from the city where we currently live to a town 3 hours away. To make the trip, we prepare our car, check if everything is alright, verify if we need anything for the road, and eventually leave for the destination. On the way to the town we see that the road we are going to drive is not in bad condition, we can go fast enough and there is no traffic. Arriving at our destination, we realize that the town is everything we need for the rest of the weekend. It is quiet, with many locals, and surrounded by nature. Once we have spent the weekend in the village, we head home, taking a road in good condition and with no problems back home. Following week, you meet up with your friends, family, or colleagues and tell them what a great destination the town is and how easy it was to get there, so you recommend it 100%.

 

The Customer Journey is exactly the same as we have just read, awakening the need to acquire something, embarking on that product and/or service, acquiring it, realizing that it is good, that the following steps were also satisfactory, and finally recommending both the company and the product to our social circle. 

The more intuitive and dynamic our consumer journey is, the more likely we are to optimize our conversion rates and increase our sales. 

A common mistake that companies make today is that they invest large sums of money in improving their conversion rates through marketing strategies that do not understand their customer journey. Therefore, the results of these strategies are not as satisfactory as the company expected.

Visualizing our customer journey will help us clear the path that our consumers have, eliminating the obstacles they present and implementing strategies that allow us to improve the user experience and help our business grow.

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